TikTok recently carried out a global study to “understand TikTok’s contribution to the journey of a retail customer.”
This is a way of describing how the platform influences the discovery of products, their consideration, and the purchase.
The key takeaway? TikTok has revolutionized the ways we shop.
We’re sharing the most important TikTok statistics of the study, along with buymalaysianfollowers with what they mean for companies and brands in 2022.
How TikTok impacts the way to Purchase The Study Results
TikTok states that this infinite loop provides more flexibility and also reflects the latest trends in consumer behavior: “Today’s consumers rarely go from the beginning to the end of the funnel in order to purchase. They typically leave, and return at various stages of their purchase journey , based on their preferences and preferences.”
So, selling through TikTok is a requirement for brands to experiment on how they communicate with potential customers. old rules are no longer in use.
10 Important TikTok Stats about Selling on the Platform
Here are the most important TikTok statistics of the research that anyone who is selling via the app should be aware of:
- 84 percent of TikTok users believe it’s an excellent source for finding or learning about something that’s new.
- TikTok customers have a 1.5x greater likely to purchase something that they saw on the platform.
- In comparison to other platforms, TikTok has 1.7x greater likely to use it as a discovery tool
- Users use the app 1.4x higher than users to conduct research on brands and products they discover through the app
- customers have 1.4x greater than users to buy products they discover within the app
- TikTok users are 1.5x more likely than other users to persuade an acquaintance or family member to purchase a product they’ve seen in the application
- customers use 2.4x greater than users to write a post and include a brand’s name after purchasing the product
- When compared to other platforms TikTok users are two times more likely to post comments or DM an individual brand after having made an purchase
- 39 percent of TikTok users agree that “lifting spirits” is the most important factor when it comes to deciding to purchase the product.
- TikTok customers have 1.3x greater than other platforms to be elated when they purchase something
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What are these TikTok Stats Mean for Businesses and brands?
Two words: product discovery.
The study of TikTok found an average of 49% of users believe it is a good source to learn something new and 35% of them use it to gain knowledge about something new.
In another way, TikTok is a great platform to get your product exposed to potential customers.
Jenna Labiak, founder of The Silk Labs (who’s gone viral with the application) states:
“I always give our viewers lots of worth. As an example instead of just selling our products for hair, I’ll
make use of them in an instructional video on hair.”
Do you want to know more about sales making more effective, generating leads and
becoming a viral sensation on TikTok? Join us for a panel discussion featuring three small-business owners: