How Sustainable Companies are Turning Towards Green Fashion

Green Sustainable Fabric

Some people think that clothing and textile companies should do more to help the environment. They have obviously failed to notice the growing concern by major brands about biodiversity and its potential effects on people’s lives as they near the end of their own. Without incorporating handloom fabrics sustainability into their fundamental business strategy, these firms will struggle to tell a compelling green narrative.

Big companies and even fabric manufacturers in India like H&M, Nike, and Levi’s have begun issuing environmental scorecard reports, in which they lay out their consumption and goal statistics for the world to see. The positive trend is a shift in perspective toward a triple bottom line that includes social, economic, and environmental metrics.

Don’t hold it against them; these companies are global behemoths with thousands of distributors and merchants. Getting the elephant to go in a certain direction will take some time. However, the lessons that you can learn from their attempts to provide clients with eco-friendlier clothing options are many.

Other firms have grown from humble beginnings while maintaining a commitment to environmental sustainability. Now they are among the most environmentally responsible businesses in the world. You may learn a lot about how to maximise benefits while minimising environmental impacts by studying their methods.

Clothing Recycle Last Longer

Many lesser-known labels are doing innovative things with environmentally-friendly fabrics and recycled clothing. These eco-friendly labels are rethinking the whole manufacturing process. It is possible by saving clothes from the garbage and converting them into one-of-a-kind apparel.

Many well-known fashion labels, like Marine Serre (France), Conner Ives (UK), and Morphine (Italy), get the bulk of their materials from textile landfills. For the last several years, American label Re/Done has been successfully upcycling antique jeans to suit today’s wearers. It is giving new life to a total of 233,700 items.

You have to ask what’s preventing other high-end manufacturers, both large and small, from including upcycled clothing in their offerings.

Eliminating Water Footprint

Since 2014, Reformation has been a carbon-neutral business. And now it get partnership with Bonneville Environmental Foundation (BEF) to achieve water neutrality as well. As a result of funding water restoration initiatives in the state of California and the Colorado River basin, the corporation says that their cooperation has saved 465 million gallons of water. The plan is to return as much of Earth’s resources as possible.

Denim has long been a target of criticism from eco-activists due to the large amounts of water required for its production. It may take up to 10,850 litres of water to produce one pair of jeans. Similarly, the Duchess of Sussex is a fan of the sustainable clothing line Outland Denim, whose revolutionary technology—including the use of laser equipment—has reduced the company’s water use by over 65 percent.

Eliminating Waste

Patagonia, a pioneer in the sustainable business sector, make it plain that its products are here to endure. And in the event of damage that customers are unable to repair, they give replacements.

Using sustainable materials and innovative waste-free manufacturing methods, Study NY, a socially responsible womenswear manufacturer, has successfully eliminated all production waste. Conversely, Kering and H&M are partners in a sustainability effort called Worn Again, wherein old clothes are recycled into yarn and used to create new textiles.

Reduce Carbon Footprint

For all its difficulty, decarbonization has the potential to have a significant effect on businesses’ carbon footprints if it is successfully get implement. An increasing number of voices are demanding that companies chart their supplier chains.

Many major businesses employed end-to-end digital systems to monitor manufacturing. And had real-time data on the price, location, and final destination of every item when the globe was thrust into dealing with substantial supply chain challenges during the epidemic. Since more information was readily available, businesses could reduce wasteful practices like overproduction and stockpiling.

American tag and fabric manufacturer Avery Dennison is using AI to determine how quickly printed designs will fade. Rather than employing a 1000-wash durability test, this technology is shown on the garment to illustrate its endurance. There will soon be a barcode from Avery Dennison that will tell buyers wherever a product was made.

Cutting Down Green Emission

Companies in the fashion industry are under growing pressure to lower their carbon footprint. They have aim by moving away from polyester clothing made from fossil fuels and toward those made from renewable energy sources like wind and solar power.

The sportswear company Mammut has pledged to use 100% renewable energy and reduce its greenhouse gas emissions by 70-80% by 2020. Both Nike and Adidas, two of the biggest names in sportswear, have established renewable energy objectives for their supply chains.

By switching to renewable energy sources, Nike hopes to significantly lower its carbon footprint by the year 2025. Also, the company is employing plastic bottle scraps and recycled polyester to enhance the percentages of these materials in their footwear.


Consumers are preparing to have a greener wardrobe as they become more aware of the climate issue. And now it’s up to the fashion industry to take on that task by cutting down on carbon emissions, water waste, and the usage of textile made from fossil fuels. Some businesses have developed novel approaches; others would do well to study these examples. Fabriclore is one of them which is highly focused on the handloom fabrics. We have a huge number of fabric manufacturers in India that are working in promoting sustainable fashion. 

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