Every entrepreneur must think about and evaluate a professional project. The opening of a hairdressing salon thus requires the realization of a business plan. The latter presents the many aspects to be considered for the business to function: initial budget, provisional income statement, commercial strategy, etc. Here are some tips for writing a complete and detailed business plan.
THE CONTENT OF A BUSINESS PLAN
To become a hairdresser, it is essential to draw up a business plan to develop a project and a commercial strategy. To increase his turnover, the business manager can act on the price of his services, on the increase in his clientele, on the reduction of production costs… The business plan must include different elements:
- market and competition analysis;
- services offered and products for sale ;
- commercial strategy ;
- marketing and communication ;
- human resources ;
- budget and estimated cost;
- CA and development objectives.
How to make a business plan before opening a hairdressing salon? It should not exceed 20 to 30 pages and be easy to read and understand. He must present a clear, detailed, and precise project which can be adapted to circumstances and changes in the market.
PROJECTED INCOME STATEMENT
The provisional (or actual) income statement makes it possible to anticipate the income and expenses of the hairdressing salon. It considers the company’s fixed costs (depreciation, insurance, etc.) and variable costs (salaries, product purchases, water, electricity, etc.). These expenses are to be compared with the forecast income of the hairdressing salon. For example, the ideal income statement in hairdressing:
- purchases 11%;
- external loads 21%;
- salaries 47%;
- depreciation 4%;
- financial charges 3%;
- taxes and duties 3%;
- Result 10%.
MANAGEMENT FOLLOW-UP
A hair salon manager must be able to analyze his financial results throughout the year to identify the problems to be solved and the sales and marketing policies that work. Visit https://www.mbplans.com/hair-salon-business-plan/ for more information about hair salon business plans. Using management tools allows him to access precise figures which meet essential points:
- staff productivity;
- effects of the commercial policy of the hair salon;
- analysis of declines in sales and their economic causes (general drop in consumption in the sector) or structural ones (lack of effectiveness in the commercial policy);
- financial trends in the hairdressing industry;
- Technical ratios (number of techniques sold over the number of visits) compared to the professional average.
There are various tracking tools available to entrepreneurs in the hairdressing industry. The main one refers to the professional software used by the company, which presents a lot of data you must learn to use. Dashboards will make it possible to analyze information relating to the turnover of the hairdressing salon alone as well as its evolution, the number of customers, the sales and services carried out, etc.
To facilitate this work, UNEC offers its members a practical and complete management monitoring tool: the HAIRNET X UNEC barometer, which has two objectives:
- measure major market developments;
- propose elements of comparison of commercial performance.
This barometer is based on a panel of 1,500 hairdressing salons (compiled by UNEC and Hairnet) spread throughout France. It offers elements of comparison and allows analysis of the hairdressing market, with data updated every month, region by region… A concrete and practical tool for understanding developments in the sector. Click here read fore articles.