As they say again and again, SEO and content work hand in hand. The secret to getting organic traffic is getting your content to rank. You might rank content and articles but if that article is not SEO-optimised, there is not a chance that it will rank in Google. So apart from technical SEO that is needed to rank a blog, what you need is a content writer or a content writing agency India that can do SEO content writing. This means you are writing for the target audience who want to reach. To better understand what is content writing for SEO, keep reading.
What is SEO content writing?
SEO content writing is writing with the objective of getting your article ranked in Google. This also means researching the right keywords and writing the content with the right keywords interspersed in the structure.
When an article ranks, there will be traffic flowing into your website and that’s the beauty of SEO content writing. SEO content writing optimises the content in the page, and makes sure that Google can crawl the page easily. So that when someone types in a query about the same thing, your page can show up in the search engine page results.
If the articles your content writing agency writes is not SEO optimised, it will not stand a chance to up in the search results, and hence it be a loss of traffic for the brand. Bottom line – if a website wants traffic, it needs to implement SEO content writng.
Why is SEO writing important?
So why is it important for your content to rank?
Well, according to a newly published study, which analysed billion of search results, 28.5% of the clicks went to the content that ranked on no 1, no. 2 got around 15.7%, and no.3 got 11%, and no.4 got 8%. Not very surprising that the no 10th position got only 2.5% of the results.
Writing for SEO is a marketing technique that helps you get ranked higher and hence get more traffic. More traffic also means more relevant leads in your sales funnel.
Here are the 10 most important things to keep in mind for SEO content writing.
1. Make sure you know Google’s Algorithms.
Get a basic understanding of Google’s latest algorithms. Make it a point to write while keeping the basic rules of the algorithms in mind. This is what will help you rank and help you drive traffic to your website. If you ignore the algorithm principles, then the chances of you content ranking will be extremely poor.
2. Find the right keywords
For a keyword to be optimised, you need the right keywords. Having the right keywords in your article, will help it rank for multiple keywords. Make sure you are using a mix of longtail and short-tail keywords. Using only high search volume keywords is not a good idea. Make sure you are also using long-tail keywords that have low competition and a decent traffic volume. In short, target the low-hanging fruits. For this, you can use Ahrefs or Semrush tool.
3. Keep in mind searcher intent
Whatever you write, make sure you have met the searcher intent. This means that you have satisfied the pain point of your audience. Your consumer can search with the intent of finding the price of a product or service, to get more information about a term or concept, to know more about a brand, or know the best product/service in the industry. Based on which type of question you are trying to write for, it should offer the right answer. If the user is looking for best price, and your article is what the service is all about, it will not service the intent of the user. And hence Google will not rank it.
4. Write long-form content
If you are writing 500 words for a topic just because your SEO team wants some blogs published on the website, you can forget about that content ranking on Google. If you are working with the best content writing agency they will know that most content pieces which rank are content that are long-form and answer the user’s pain points well. Long-form content always have a better chance of ranking since they explain everything in a more detailed format, giving the reader the chance to get value from the content. Value is what every consumer is looking for when they read a piece of content. Remember that. Hence if you are writing on a topic, make sure it is well-researched, and answers almost question that the user might on the topic.
5. Use LSI keywords
LSI keywords help search engines what does the content mean. For example, if you ask Google about race, how does it know whether it means “race” as in where you are running or “race” which means your history. LSI keywords help Google understand which content it should rank for. As the best content writing agency in Gurgaon, we suggest use as many LSI keywords in your content and watch it rank better.
6. Write good meta information.
Every piece of content that you write needs meta description. This will appear as a short description of 70 characters on search results (under your topic). Most people will read this meta information to decide whether or not they should click on the blog. Think of it as reading a book’s back cover, before buying it. So make sure you are putting as much information in the meta description so that the consumer is compelled to click on the blog link.
7. Think of humans and not bots when you write.
While those keywords are going to play a role in getting your content ranked, they will not make sure that humans read it. So offer value and do not write fluff content that does not make sense. Offer information that will help the reader do something better.