10 Tips to Optimize Your Video Ads
Although launching a youtube video advertising campaign is an exciting step, there are some things that you need to do before you start paying for views. This will ensure that you get the best return on your investment and maximize your budget. The YouTube earnings calculator can help you calculate your YouTube earnings.
Optimize YouTube Video Ads
1. Define your goals and metrics.
There are four major categories of metrics that you can track when analyzing the video’s results.
Views and Impressions
You can see how many people saw the ads and what the reasons were for them to view them. It is also possible to see how the ad increased views on other videos of your brand.
This category can be used for tracking engagement metrics that are broken down by age, gender, household income, and parental status. Increasing video engagement metrics with youtube SEO gives you the chance to reach a wider audience and grow organically on YouTube.
View the Rate
A view rate can indicate whether the message and creativity are entertaining enough to make people want to see the ad. You can lower the cost per view by increasing your view-through rates (VTR).
Conversions can help you understand whether your ad is driving leads or returning a high ROI.
Based on your brand’s goals, you need to establish a few goals and a plan. This will allow you to optimize creativity and try different targeting criteria. The type of content that you feature in your ad should be determined by your goals. Some metrics will help with branding goals, while others will increase leads and converts.
2. Keep an eye on low-performing positions.
In-display ads will appear on the Google Display Network. You can check where your ad appears by going to Video Targeting > Plaments > Where ads were seen > Display network from the Google Ads Campaigns dashboard. This list will help you identify any sites that are causing poor performance for your metrics. To increase your average CPV, you should exclude these sites from your ad campaigns.
3. Create a custom thumbnail.
To entice viewers to click on your video, you can either design or use a high-quality still image. This image must be easily readable by all users, mobile and desktop. Make sure that the image features a person looking at the camera. Make sure your background doesn’t distract from a product you are featuring.
4. Encourage people to use cards to purchase.
YouTube cards are teased with a small symbol called “I” that the viewer can click on to expand. This notification can be timed so that only those who are actively engaged with the content and video will see it.
Cards can be used to feature products that are related to or featured in the video. This will drive product sales. Cards can be used to generate donations, traffic to a URL, or traffic to other videos, as illustrated in the below video from our YouTube channel. You can customize each card with text, images, and other options.
5. Make calls to action.
You can promote a YouTube video by including call-to-action overlays that link to a URL. You can link to any page you like, including a landing page or product page, as well as information pages and career pages. A positive report or interview could be sent to people.
6. Make a YouTube end list.
To drive subscribers to your channel and promote your social media networks, create an end screen. It’s a sign that someone is enjoying your video and may be interested in subscribing for future updates.
HubSpot’s end slate increases subscribers and social media followers while also highlighting other topics the host has discussed. After you have created the image, you can annotate it in YouTube’s video editor.
7. Use negative remarketing.
You can create a list of people who will not see your ad if you run a campaign that lasts longer than a month and only wants to attract new customers to your brand.
By excluding people who have viewed the video before, visited your YouTube channel, or shared, liked, or commented on any of your videos, you can increase your campaign budget.
8. Close captioning is a great way to meet viewers’ needs.
This tip is applicable to all YouTube videos, but it’s a best practice that many brands don’t follow. You must include a video transcription that you have created and approved. Google will only index user-uploaded transcriptions, as YouTube’s auto-captioning is not always reliable. You may want to add transcriptions in other languages depending on your target audience. Users can download the complete transcription from your video description or visit the site page.
9. Qualify viewers.
Your ad may be seen by people who are not interested in your product. You can encourage them to skip ads that aren’t relevant to their product so they don’t have to pay for them and don’t waste time.
10. Consider making your ad longer.
TrueView ads are only 30 seconds long. You pay only if the viewer watches the entire ad. You pay only if the viewer watches the ad for 30 seconds or more. In both cases, you will be charged if your viewer interacts with the ad after it ends. This is something to consider when brainstorming content ideas. It is possible to place messaging at a specific point so that viewers who are not interested can skip it. Or, you may offer special offers towards the end of the video.