There is a growing demand for baby care products, mainly driven by factors such as rising per capita income, increasing infant population, increasing healthcare expenditure, and growing awareness about child safety. In addition, major players are focusing on strengthening their presence in the market through acquisitions and product launches. For instance, Pampers recently introduced ‘lumi’ smart diapers, which feature an all-in-one connected system, two activity sensors, and a baby monitor.
Baby Care
The market for Baby Care products is booming, thanks to various factors such as the increasing female workforce, increasing disposable income and growing concerns about health. Today’s hectic lifestyles have deprived many parents of time to spend with their children. As a result, parents are seeking to provide the best resources for their children. These products help parents provide optimal care for their children. The market for Baby Care products is expected to expand at a CAGR of 5.2% during the forecast period.
Product innovation is another key factor driving the growth of the baby care products market. Consumers prefer branded products due to the large number of advertisements. But, if the product doesn’t work for the mother, the baby will get adverse side effects. To overcome these disadvantages, manufacturers are concentrating on developing better products and marketing them effectively. The key players in the Baby Care Products market are Danone S.A., HiPP GmbH & Co. Vertrieb KG, Bellamy’s Organic Kimberly-Clark Corporation, Johnson & Johnson, and HiPP GmbH & Co. Vertrieb KG.
Baby Care Products
The global market for Baby Care Products is dominated by a few prominent players. These companies enjoy a monopoly position in the market owing to their wide product portfolio and extensive product development experience. Other key factors that drive their dominance in the market include their customer loyalty and the availability of reliable sales and distribution channels. A recent study indicates that the number of babies born in emerging nations increased by over 28 million during the past five years, thus, generating a significant market for Baby Care Products.
Many products in the baby care market contain harmful toxins and chemicals. Some of these ingredients include mineral oil, talc, sulphates, and synthetic fragrances. Despite the high cost of these products, they are considered to be effective in treating skin allergies, irritation, and rashes. This market growth is expected to be boosted by the increasing number of organic baby care products. But which products are the best? Read on to find out which products are the safest for infants.
Baby Wipes
Unlike traditional soaps and cleansers, baby wipes are hypoallergenic and hydrating. They’re also made with water and plant-based ingredients, which help protect the skin of a baby from irritants. In addition to containing plant-based ingredients, Baby Wipes are also available in budget-friendly varieties. Here are some of the top reasons to use them:
Baby wipes are composed of three main components: the basesheet (the cloth), the formulation (the solution) and the packaging. The composition of the basesheet influences the cleaning performance of the wipes. Wood pulp, polyester, and combinations of these materials are popular basesheet materials. Some baby wipes contain fragrances to improve the smell. Other parents prefer fragrance-free baby wipes because they can be used by both parents and babies.
Baby Diapers
Traditionally, diapers were used by infants and toddlers only for a short period of time. However, with the growing awareness for baby care products, the use of diapers has become a common practice. Today, over 95 percent of parents in developed nations use these diapers. There are many benefits to using diapers, including reduced risk of bacteria and germ transmission. Moreover, diapers are highly absorbent and reusable, which make them an excellent choice for babies with sensitive skin.
Disposable diapers are composed of two layers – an absorbent core layer and an outer lining. The outer layer is typically made of polyethylene film; some diapers contain bioplastic. The inner layer is made from thermoplastic material. Many diapers feature wetness indicators that change color when a baby pees or poos. Diapers are not only safe for babies but are also effective in absorbing urine and stool.
Conclusion
The Indian Baby and Child sector is one of the world’s largest and fastest-growing sectors. With internet penetration nearly everywhere and in many developing countries, online shopping has become a popular option for parents. The market for baby care products is categorized into two major categories – toys and children’s wear. Breastfeeding equipment is also in high demand in India. However, the industry is not limited to these categories. Here are some trends that could help you expand your business into this sector.