Have you ever felt like your content marketing initiatives were running out of ideas?
You’re not the only one who feels this way.
Content marketing is the process of attracting, retaining, and eventually converting visitors into customers through the use of content. And the majority of people who use it are aware of its effectiveness.
There’s just one issue: content marketing may be extremely time-consuming.
It can be challenging to continually come up with new ideas and keep the momentum going if you’re doing content marketing campaigns day in and day out.
It is for this reason that we have prepared this post. We’ve got a terrific variety of B2C and B2B content marketing examples to inspire you, from blogging and social media to video and graphic marketing.
These company marketing examples will inspire you to get creative and produce your own inspirational content marketing to generate leads and sales.
But, before we get into our collection of 31 content marketing case studies, let’s define what content marketing is in the first place.
What Is Content Marketing and How Does It Work?
The intentional creation and curation of information with the objective of both acquiring new prospects and nurturing them into leads is known as content marketing.
Any type of messaging you employ to attract, educate, inform, persuade, and inspire a prospect to become a customer falls under this category.
The purpose of content marketing isn’t always to make a quick sale, but rather to generate leads and establish a strong brand.
This style of marketing can be given through blogs, newsletters, e-books, forums/discussion boards, videos (more and more firms are developing webinars), social media channels, and a variety of other methods.
In a nutshell, content marketing is the process of providing high-quality content in order to attract prospects and consumers and convert them into engaged followers who will promote your products and services.
Content marketing also has a number of benefits and can assist you in increasing:
Search engines, social media, people clicking on links in emails, and content sharing sites will all drive traffic to your site.
Sales: Using content marketing to not just generate traffic, but the proper traffic, is a terrific method to increase sales (people who are more likely to become customers).
Subscribers through email: If you write articles, you can encourage readers to sign up for your newsletter on your signup page (this is the ideal spot for them to do so—don’t try to acquire it from them elsewhere).
Let’s have a look at our 31 content marketing examples now that we know what content marketing is and why it’s so valuable to your organization.
Exercising Blogging
The majority of people consider blogging to be the most basic form of content marketing.
Blogging provides content to flesh out your social media presence and feed your SEO efforts, as well as attracting readers’ attention with useful information.
Here are a few instances of businesses that have gotten it right.
1) OptinMonster (OptinMonster.com)
We decided OptinMonster’s blog would be the best location to start because we’re producing a blog post about content marketing examples.
The OptinMonster blog is a great resource for both current and prospective clients who want to learn new ways to use OptinMonster.
OptinMonster has established itself as a respected source for lead generation advice, tools, and methods thanks to this blog.
The OptinMonster blog is a fantastic tab to bookmark for people who want to expand their email subscribers, enhance conversions, and drive more sales.
It’s also how OptinMonster has attracted over 1,213,437 websites to use its services.
2) Buffer
Due to their three-pronged content marketing strategy, Buffer is one of our favorite content marketing examples.
To fuel its initial growth, the company leveraged guest blogging, writing a couple of times a day and publishing content on high-traffic sites. Buffer was able to attract their first 100,000 users because to this growth hacking method.
Buffer’s own blog initially focused on writing for the individuals who affected their clients, resulting in high-quality, highly shareable material.
Buffer now has four blogs, including the Transparency blog and the Open blog, where they’ve documented their business’s ups and downs over time.
They also use email marketing to share their greatest content.
The numbers speak for themselves: Buffer is a well-known and respected brand, with nearly 400,000 users and a million followers across several social media platforms.
3) Hubspot
Hubspot is always at the top of the list when it comes to good content marketing examples. Hubspot has employed content marketing as a growth hacking technique in addition to delivering a free tool.
Writing in-depth blog posts about the subjects that are important to their visitors
Adding content enhancements to their blog postings, such as ebooks
Inbound.org (which receives 321,000 monthly visitors) serves as an instructional and content exchange platform, giving the company an excellent opportunity to market its certification and partnership programs.
Creating Facebook videos and leveraging LinkedIn to drive attention to them
Hubspot’s growth and reputation speak for themselves, so it must be working.
4) Rip Curl
The “ideal surfing company,” according to Rip Curl. The Search, an online publication, is one of the ways it demonstrates its commitment.
The Search is a documentary that follows surfers on their quest for the best waves and the ultimate surfing lifestyle. It features stunning photography and stories told by surfers for surfers.
This is a terrific example of matching content to your target audience to develop your business and make it lucrative, with over 100,000 YouTube subscribers and over 2 million Facebook followers.