Is Viator Good For Hotel Bookings and Tours? Let’s discuss how it works and what you need to do to become a successful business with Viator. The company is owned by TripAdvisor and boasts a number of marketing channels. As with any business, it can be difficult to understand the intricacies of the process and how to avoid miscommunications. You’ll also need an interesting title and descriptive text to attract customers and increase your chances of attracting bookings. You should also upload high-quality photographs and provide at least five customer reviews before you begin selling tours.
Viator is a TripAdvisor Company
Viator, the TripAdvisor company that focuses on activities and experiences for travelers, is considering an IPO. Tripadvisor has filed an S-1 form to list the company in the U.S. Securities and Exchange Commission. It has recently experienced strong growth in the US, Canada, and the UK and reported a strong year in 2021, largely attributed to domestic business. The company’s Experiences & Dining segment reached 90% of 2019 levels during the fourth quarter of 2021.
The platform for hotel bookings has been around since 1995, but recently raised $20 million in funding. Although it is still a standalone company, It is connected to TripAdvisor and drives a majority of its traffic. The company also recently rolled out a travel agent platform with up to 8% commission on every hotel and activity booked through Viator. It also has offices in Sydney, Las Vegas, London, and San Francisco. The site has a worldwide network of more than 3,000 affiliate sites and offers travelers great value without the added hassle of a third-party site.
It has a Multitude of Marketing Channels
For a travel provider, Viator has a plethora of marketing channels for hotel bookings. As the largest global retailer of local tours and activities, Viator plays an essential role in the landscape. The company’s rapid growth accelerated after its acquisition by TripAdvisor in 2014. The strategy that Viator implemented has been a source of public debate. Nonetheless, the company’s reputation for innovation is undeniable. Despite the company’s high level of success, its business model does not enjoy widespread industry support.
Viator is now opening up its platform to all tour operators. Previously, Viator was a semi-closed platform, but with this new openness, it now includes many tour businesses in its distribution network. Those operators selling through Viator automatically have access to the audience on Tripadvisor. Similarly, they can use the Tripadvisor API to promote their tours. For example, by displaying their inventory on the website, users can choose a hotel or tour based on its price, and Viator will automatically distribute it to all relevant travel websites.
It can Cause Miscommunications
While Viator is great for booking tours, it is not a foolproof system. It can be difficult to book hotels and travel experiences with them, and you might end up having to pay extra for something that wasn’t included in the initial package. However, by carefully reading customer reviews on Viator, you can avoid these mishaps. The best way to prevent this problem is to read the customer feedback on Viator before booking your trip.
When it comes to booking hotels, it is important to remember that Viator is not the tour company itself. It is merely a platform to communicate with tour operators. This can lead to miscommunications and ruined vacations. You should not use Viator as a sole booking service, and it is a good idea to read reviews on other tour companies to ensure that you’re getting a good deal.
It Offers a 10% Coupon off Another Activity
If you’re planning on taking an activity with Viator, a Tripadvisor Company, then you’ve come to the right place. You can find discounts on travel with Viator, and some of its coupon codes are still valid after the expiration date. You can enter your promo code at the checkout page and click on “apply.” Keep in mind that the coupon is valid for one activity per booking and cannot be combined with any other deals or promotions.
Using a Viator promo code can save you money on select activities and tours. Viator offers bus tours, cruise day trips, tickets, and more for select destinations. You can also sign up for its newsletter to receive special offers and coupons. And, you don’t have to pay in advance. You can pay for your reservation a day before you go on your trip. Besides that, you can get a 10% coupon off another activity when you book a hotel through Viator. read more