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How to use Open Graph Tags in Search Engine Optimization?

open graph tags

We all have to face tuff competition when it comes to engaging potential customers with the company. According to the stats, there are almost 30 million small businesses on Facebook. So, its important to optimize the content to improve its visibility. Sharing your social content with an open graph protocol helps you to boost the engagement level!

But do you exactly know what open graph protocol offer? You will find all your answers here!

What Does an Open Graph Protocol Offer?

An open graph protocol allows you to control what content displays when sharing links on social media. Using open graph protocol for your website enables the rich graph object. It will allow you to check and control how your materials appear on the sites like Facebook. These protocols will aid you in optimizing the clicks on content within these networks. As a result, it will increase the traffic, band image, or your rankings.

But how it can be used in Google SEO Malaysia? There are many ways to use the open graph protocol for SEO.

How Will You Use Open Graph Protocol for SEO?

For better use of the open graph protocol, you need to obtain some essential tags for SEO. We are mentioning notable titles that need to be produced for some areas to take advantage of the open graph protocol. Let’s take a look!

  • Og:title Tag

This open graph tag will give a title to your content. Your title needs to be between 60-90 characters but not more than 100 characters. If your title is more than 100 characters, it will automatically be compressed to 88 characters.

Portion of the code looks like this:

<meta property=“og:title” content=“Your Content Title”/>

  • Og:url Tag

When you have more than one URL for the same content, this Tag will be useful. This Tag is also beneficial when you want to assign this URL for all social shares. The Tag is known as the “canonical tag” for your page.

Portion of the code looks like:

<meta property=”og:url” content=http://www.xyz.com/>

  • Og:type Tag

There are endless types of content that are shared by using the system. This open graph tag will describe the kind of sharing content. Below we are mentioning some types of content!

  1. Website Content
  2. Blogs or articles
  3. Content for websites
  4. Entertainment Content
  5. Books
  6. Magazines
  7. People-Based Content
  8. Celebrities
  9. Politicians

Your website is automatically assumed by default if you don’t specify the type of content. This Tag is crucial when your content represents real life.

Portion of the code looks like:

<meta property=”og:type” content=”website”/>

  • Og:description Tag

This tag control how the link is described when it appears on someone’s feed or timeline. In this description, you need to worry about the keyword implementation because it doesn’t affect the SEO. The report should be in 200 characters only.

Portion of the code looks like:

<meta property=”og:description” content=”engaging description”/>

  • Og:image Tag

Pictures play an important role in boosting engagements with your readers. You can use images upto 5 MB and should be 1200*630 pixels resolution that grabs the attention of people without exceeding Facebook limits.

Don’t forget to link the URL where the image is located when creating an open graph tag for the idea.

Portion of the code looks like:

<meta property=”og:image” content=”http://www.xyz.com/image-name.jpg”/>

  • Og:audio Tag

This open graph tag is used when you want to add an URL of the audio file.

Portion of the code looks like:

<meta property=”og:audio” content=”audio file”/>

  • Og:locale Tag

With the help of this open graph protocol tag, you can define the language and territory. If you don’t use it, then it will, by default set to the United States and English.

Portion of the code looks like:

<meta property=”og:locale” content=”en_us”/>

  • Og:video Tag

When a video is supposed to go with your content, this open graph protocol tag will allow you to use a video file.

Portion of the code looks like:

<meta property=”og:video” content=”video”/>

  • Og:site_name Tag

This open graph tag will allow you to show the name of the overall website where the content is on. For example, if you are on a blog post page, it has the blog post title. Then the site_name would be the name of your title.

Portion of the code looks like:

<meta property=”og:site_name” content=”Site Name” />

Conclusion

Now, you know the importance of OG tags not only on social media but even for SEO purposes. Using open graph protocol tags improves your social media engagement and increases your search engine rankings. Many companies of Digital Marketing Malaysia will do the site audit for clients to ensure that every Tag is in their right place.

BThrust is the leading company that provides dedicated digital marketing services to clients. We have a team of experts who will do the site audit to ensure everything is under control. Furthermore, they will help you find the website’s error with the solution. So, if you need any assistance, you can get in touch with our expert team for further information!

Also Read: 10 Tips For Using an SEO Service

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