How to Use Google Analytics: A Complete Guide

Google Analytics is one of many tools available from Google to assist people in understanding what visitors do on their websites. You can track and analyze important data about your website and site visitors using the tool. As the main goal of marketers is to make sure their targeted audience knows their business product or service (Perreault et al., 2011). Google Analytics is among the most well-liked free tools out there. Several corporate law assignment help marketers to build a marketing strategy by staying under google analytics.

 

Google Analytics is a crucial part of any website marketer or manager’s online toolkit due to the amount of data it offers. The only constant in this world, according to Albert Einstein, is constant change; however, organizations appear to ignore this in their business practices (eazyresearch, 2022). This article will go over some of the essential information you should know about Google Analytics in this beginner’s guide, which will further help with statistics homework of your academic, including:

 

  • What Is Google Analytics?
  • How to Set Up the Admin Dashboard for Google Analytics?

 

 

What Is Google Analytics?

The most effective analytics tool for monitoring website or app performance is Google Analytics. It belongs to a group of tools that Google offers, along with Google Tag Manager and Google Search Console. The platform gives you a complete picture of how well your website is doing. It collects massive amounts of data and intelligently processes it. To show you this data, it produces reports. You can use those reports to learn important information about your website’s visitors and their behavior.

 

 

How to Set Up the Admin Dashboard for Google Analytics

Many of the customization options will be dependent on the business type, but the settings listed below are highly recommended for most site owners.

 

      1. Property Configuration

First, ensure that those specialty reports are enabled. Sign in to Google Analytics, then click on Administration > Property Settings. Then look at the following:

 

  • Is this URL correct?
  • Turn on Demographics and Interest Reports
  • Turn on enhanced link attribution
  • Turn on Users Metrics in Reporting
  • Is Google Ads integrated, and is PPC data being populated?
  • Is the Google Search Console correctly linked?

 

     2. View Options

Following are some of the fundamental options. To view settings, go to Admin. Now, look at the following:

 

  • Turn on tracking Ecommerce
  • Turn on Tracking of Site Searches (set your search query parameters)
  • Check that the URL is correct.
  • Check the time zone and currency.
  • Scroll down to “Bot Filtering” and check the box to remove the majority of the referral spam.

 

     3. Add Filters

By removing spam and traffic from your IP address and the IP addresses of your clients, filters help to ensure that you receive the most accurate data. This way, you won’t waste time attempting to figure out why you can’t convert yourself. How to create a filter in Google Analytics for your own IP address:

 

  • Sign in to Google Analytics
  • Go to Administration > View Settings > Filters. Add Filter Give the filter a name.
  • Select “exclude.”
  • Select “traffic from IP addresses” and enter the IP address.
  • Select “equal to”

 

This will prevent the majority of referral spam, but it is not appropriate for all sites. Follow the steps listed above by 3 to generate the include filter, then select “Include Only” > “traffic from the ISP domain” and enter your domain name.

 

      4. Goals

Site traffic isn’t the only metric that matters. Goals help you track so much more. Goals let Google know which actions you believe to be most crucial for your company.

 

To create goals, select Admin > Goals > New Goal (under Create View).

 

      5. Dashboards

The ability to customize is a key feature that makes Google Analytics powerful. Dashboards give you a broad overview of the statistics and data that are most important to your company. Depending on your requirements, they can be simple or extremely detailed. Here are some dashboard examples to consider:

 

  • BrightonSEO created an SEO dashboard.
  • Key terms and top content dashboard
  • Dashboard for Traffic Growth

 

      6. Notifications

If certain parameters in your account are met, an alert will notify you. This is an important step for anyone who does not use Google Analytics on a daily basis. Create two alerts: one for a 20% increase or decrease in organic traffic on the same day, and the other for a 20% change. This will notify you of significant changes. Here’s how it’s done:

 

  • Sign in to Google Analytics
  • Open the Admin control panel.
  • Select “Custom Alert” > “New Alert.”
  • Now, give your alerts a name and configure their parameters.

 

      7. Checklist for Google Analytics Health

The best way to learn about Google Analytics’ operation is to get started and perform a health check. Start with the following 10 points:

 

  • Are any additional platforms connected? (Google Ads, for example.)
  • Is site search available?
  • Have you configured alerts for any metrics that change and necessitate immediate action?
  • Did you install filters to stop your site’s current flow of traffic from spam sites and your own IP address?
  • Have you turned on the Demographics and Interest Reports?
  • Is your site search delivering the results you want?
  • What is your website’s bounce rate?
  • Is traffic up or down significantly in the last week? If so, what is the source – organic, paid, or referral?
  • What keywords do you rank for?
  • Which of your website’s content is the most read? Why?

 

 

Conclusion

You are now ready to begin tracking data from your website with Google Analytics. Now you are aware of how to set up the platform and its main features. You should also be aware of the various ways it can benefit your website. You can use analytics to your advantage in a variety of ways, from fine-tuning marketing campaigns to enhancing website content.

 

The platform’s usefulness stems from the fact that it provides tangible data. You can collect information about your site and its visitors. You can use the concrete information you get from this data to grow your business. Now that you’re familiar with Google Analytics, you can access those insights.

 

 

Reference list

(2022). Traditional Marketing vs Digital Marketing. Online Available at https://eazyresearch.com/blog/traditional-marketing-vs-digital-marketing/ [Accessed on 5 April 2022]

Perreault, W. D., McCarthy, E. J., & Cannon, J. P. (2011). Basic marketing: A global-managerial approach. McGraw-Hill.