Pinterest for Florists
We are all familiar with Pinterest, and every bride who comes to us has a Pinterest board dedicated to her dream wedding, although one that may not be within her dream budget. Pinterest, on the other hand, is quite valuable for florists who are looking for inspiration or ideas to adorn different types of venus. It’s important to remember that some of the beautiful flowery venues you see on Pinterest are probably just photoshoots and not actual wedding venues! However, just as with any other platform, your company must be present.
Florists can use Snapchat to their advantage.
By the time they updated this blog in March of 2020, Snapchat will no longer be a platform that many businesses use. It has lost some of its popularity as a platform, but it is still beneficial to be present and to check in every now and then.
Linkedin for Florist.
Linkedin has been increasingly popular, particularly among professionals in the corporate sphere. This platform provides you with the opportunity to produce blogs and articles, which is a fantastic approach to establish your authority in the market.
Florists can benefit from social media training.
Get yourself and your employees some training in all of the major social media platforms. This will educate you how to be more efficient and productive with your time when you are utilising these platforms.
Using Social Media to Promote Your Business
As previously stated, obtain some training and learn how to post advertisements on social media. Social media marketing is a low-cost method of advertising that, when handled properly, can yield excellent benefits for businesses.
The following is a list of professionals who we would recommend for each of the social media sites.
TWITTER – Samantha Kelly (AKA The Tweeting Goddess) – http://tweetinggoddess.com – Covers all of Ireland and the United Kingdom, and handles Twitter accounts as well as other social media profiles.
Louise McDonnell can be found on Facebook at https://louisemcdonnell.com/.
Melanie Boylan – Stomp – http://stomp.ie – Stomp is a nationwide music festival in Ireland.
Michelle Duffy Rudden of Breffni Digital can be found on Instagram at http://www.breffnidigital.com/training.
Training in the areas mentioned above may also be covered by funding from your local employment office..
Florists can benefit from blogging and video blogging.
Blogging is a terrific strategy to increase traffic to your website while also advertising your expertise and credentials. Blogs do not have to be thousands of words long, and they can include a large number of photographs as well. Perhaps you should write a blog post on your most recent wedding, keeping in mind your basic SEO principles when uploading the photos. Seasonal flowers could be the subject of your blog, as well as information about yourself and how you got into the flower market. Remember that you can blog about anything as long as it is not too controversial and does not cause people to become offended.
We recommend you to include a video log (Vlog); however, if time and resources do not permit this, at the very least complete one.
Now that you have your logo, put it to good use. We can customise aprons, jackets, cars/vans, cups, floral boxes, business cards, and ribbon. Brand anything that has the potential to make others aware of who you are and what you do. Make all of your social media profile photos include your company logo. Every letter, card, and envelope that is sent out bears your company’s logo. We recently purchased a rubber stamp with our logo printed on it, which makes branding envelopes lot easier and less expensive than before.
Create a colour scheme for your project.
Create a colour scheme for your Flower Business based on your logo, and incorporate the colour scheme into everything you do, including all of your floral creations, to the greatest extent feasible. Customers will become familiar with your packaging over time, and when they think of flowers, they will think of your packaging and recognise your brand, and they will most likely google you, where they will discover you since your website is so fantastic.
Devote sufficient time to your brand.
All of the topics we addressed can be time-consuming, but we all know we live in the Digital Age, and social media is no longer just for entertainment; it should be a component of your whole marketing campaign. If you do it well and devote sufficient effort to it, it can be quite inexpensive.
If you find yourself spending much too much time writing material and managing your social media accounts, consider outsourcing the task and freeing up your time to do the things you enjoy doing – such as blossoming.
Source: online business ideas , online business